So you will naturally see fewer people subscribing from your YouTube watermark. One big downside to using your logo, however, is that most people don’t know that you can actually click on the icon to subscribe. As I mentioned before, this is better than manually adding a logo to each video, as when your business or channel develops, the videos may still be relevant but your logo will not be.īy using your logo, every time someone watches your video they will see the logo and reinforce your brand in their memory.

To help you decide upon what type of watermark you should use, here are a few tips.Ĭhoose a channel logo or brand logo if the primary goal of your YouTube channel is to increase brand awareness. Transparent backgrounds are also accepted and recommended when using a subscribe button or your logo. Make sure your watermark is also saved in a square aspect ratio, otherwise you will have to crop it into the image. The image can be larger, but it must be smaller than 1MB and be in JPG, PNG, BMP, or GIF (no animation) format. The optimum YouTube watermark size is 150 x 150 pixels. The branded watermark can be changed easily, whereas having videos that are already ranking and bringing in views with an outdated logo isn’t quite as simple to fix. This makes it easier to change your logo if you do make an update in a year or two, or if you sell the channel/business, change names, etc.

If you’re a business, using a YouTube watermark with your logo as opposed to putting the logo in the video manually is recommended. It’s a free feature and it may only result in a couple of viewers subscribing to your channel, but every subscriber counts, and those subscribers might be the most engaged which triggers more growth for your channel. You do not need a watermark for your YouTube channel, but if you want to grow your YouTube channel then it is highly recommended.

Free watermark for youtube